Creative Life & Business Strategies

Conscious business owners are those who realize that their thoughts, offerings and actions have enormous impact on others.

The philosophy of conscious business operates on five simple principles.

1. The purpose of life is to be happy. The way adults gain happiness in life is to create value in the lives of other people using their talents, knowledge and passion.

2. You use your talents, knowledge and passion to create a business value that people are willing and eager to pay for. You reach out to the people who need you the most with pride and conviction.

3. You sell your value with a strong sense of purpose. You are eager to tell the world about the value you have created. You are able to sell the value you’ve created consistently because you have developed a winning sales process that focuses on caring about the outcomes your clients gain.

You follow your sales process every day with out fail. You care more than other businesses so you stand out in the mind of your clients and prospects. You know there are people who need you, but have not yet discovered you. They are waiting to hear from you. As a result, prospecting is seldom a chore.

4. Once you have those clients, you continue to add value to their lives consistently. You never allow them to underachieve because you did not offer them more of your talent and expertise. You continuously provide the advantage of working with you because you genuinely care about the results your clients gain.

5. You never, ever wait for clients to ask for your help; because you know they won’t. You serve their best interests by seeing what they need, offering it to them 100% of the time and ensuring they are able to use what you offered effectively.

You do this for as long as you’re in business. You feel good about your business and your life everyday. You are eager for each day to start.

If your days are a chore right now, you are not in a conscious business.

You can change that today if you choose. Or you can keep doing what you’re doing and expect a different result.

Use the power of your consciousness to decide what’s best for you. Then take action to change your results and your life.

Next week, in Part II, we’ll develop a conscious business plan that will help you articulate the value you’ve created in a way others can relate to. Stay tuned.

When you go to work every day, what do you take with you?

Money for lunch, papers, files, folders, your computer, PDA, cell phone and myriad of other items that will help you to get through each and every day.

The one thing that is often missing is the realization of your personal genius, the creative mind at work.

The creative mind can see things the finite mind cannot. It can explore new realms of possibilities so that you can consciously select one option that creates a result you desire.

Notice I said a result you desire. Too often you may settle

Settle for a result because it was “the path of least resistance.”

Settle for less than you want because the path to achieve your true goal seems too difficult.

Settle to keep things status quo even though that bores you and makes you unhappy.

Settling is what keeps you stuck in a rut, wondering what to do next.

Here’s how to easily break the “settle” habit and create a new direction

First, realize you’re settling. This is an awareness building exercise. When you consciously admit that you are settling your creative mind looks for a new direction.

Focus on the direction you would really like to head.

Just saying, “This is not what I want” will not work.

Focusing on a target, an exact place you would like to go, will give your creative mind a target to hit. Without a target, you will flounder and remain lost.

Create a strategy to hit the target you’re aiming at. Defining your direction will allow you to create a plan to reach any goal.

Follow the plan and don’t allow distractions to derail you. Take action every day to reach your new, desired direction.

Combine creativity with your conscious mind and you’ll soon find that achievement will happen all around you, consistently.

What will you do with this information today? As a subscriber to this list, you have a distinct advantage over everyone else in business. Take advantage of it now.

I have been fortunate enough to have worked with a large number of creative small business owners and entrepreneurs over the years. In all those engagements I’ve learned something very important.

Beneath all the goals and desire for achievement, everyone is really seeking the same three things.

They are:

1. Balance
2. Satisfaction
3. And profit with freedom

The challenge is many small business owners and entrepreneurs suffer from the terrible too’s:

1. They work too many hours
2. Make too little money for their efforts
3. Have too little time to enjoy the richness that life offers.

I was thinking back on a segment of my life this morning before I wrote this post.

The motivation to do that came because I just started looking into adopting a dog (thinking about a little Westie) and was emailing the breeder.

That got me thinking back on the dogs I owned who passed away over the past few years.

How much more could I have enjoyed Sierra, Archie and Sedona? How much more could I have played with them or groomed them or petted them. Over the past 9 years I’ve had my business how much more time could I have taken to smell the roses that were abundantly around me?

Because of these life lessons peace of mind and balance have become very important to me over the past few years. I hope it is for you as well.

In fact in 2010 my mission will be to help people like you achieve balance, satisfaction and profit with freedom. I will be assisting small business owners and entrepreneurs one-to-one.

When you use your talents, knowledge and passion to create value that enhances the lives of others you will feel more joyful about your work and life. You can even do this with your existing business right now.

When you do, you will also realize the importance of balance time.

Balance starts with awareness. Ask yourself:

Do I take time each day, week and month to enjoy my life as it is right now?

Focus on right here and right now. They call this moment the “present” because it is truly a gift to enjoy.

Don’t worry about the past that has already happened. There’s nothing you can do to change it.

Don’t be concerned about a future that has yet to occur. Your focus, awareness and actions in this moment right now will create your future.

Build the future you dream of with small actions today. And if you cannot envision an ideal life, call on me. I’ll be here to help.