Archive for January, 2010

Creating a Conscious Personal Brand

Wednesday, January 27th, 2010

There is a new business trend that has emerged. It is based on an authentic and heart centered sales and marketing approach.

This conscious personal brand approach focuses on marketing your talent, knowledge and passion rather than focusing on your services or products.

We all know that people buy from people they know, like and trust.

Today, with the proliferation of social media and content marketing strategies, people learn to know, like and trust you through the messages and personal stories you create and share.

To get in touch with your conscious brand story there are really just 5 basic questions that you will want to answer.

The 5 basic questions that will help you create a conscious personal brand that is focused on your talents, knowledge and passion are:

1. What am I all about as a human being?

2. Who am I in business?

3. How do my best clients describe the value I provide to them?

4. What is the one thing must I accomplish in business and life to find deep fulfillment and true happiness?

5. What value can I create to enhance the life of someone else that allows me to do work that matters most to me, personally?

If you don’t have an answer to these five questions, you are and probably having a hard time of it.

To reverse the trend, do some soul searching.

Start by building awareness.

When people ask you about what you do for a living, do you relate a job title or company name? If so, your work probably feels more like drudgery than joy.

Tell them about your personal mission, your greatest talent in business, your extensive knowledge and the passion you have for what you do instead.

All it takes is admitting where your deepest passions truly lie.

Look at your testimonials and analyze them to find the common threads. What do most people say about the value you have given them?

Having spotted this trend, I developed Coach Bill Gluth.

My passion, knowledge and talent is helping you use your passion, knowledge and talent to create a happy life and a business you love that makes a difference in the lives of other people.

Basically, the purpose of this new service is to help you use your greatest strengths to add value to the lives of others.

I even started writing a book about conscious life and business.

The first installment is a free manifesto called 8-Powerful Secrets to a Happy and Fulfilling Life. Check it out and see if the ideas resonate with you.

Now more than ever:

Your talent, knowledge and passion is needed by distinct groups of people.

You can lead a tribe and help them gain what they want out of life, no matter what you do.

The best personal brand you can ever create now and in the future is one that focuses on how your authentic talent, knowledge and passion enhances the lives of other people.

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How to Become a Sales and Marketing Superstar

Monday, January 11th, 2010

It takes just four simple things to become a sales and marketing superstar. Trust, passion belief and the sincere desire to make a difference in the life of someone else.

Trust in the value you are selling. Passion for spreading the word about your offer because you believe in the value you’ve created deeply. When you add the sincere desire to make a difference in the life of another human being you become unstoppable when compared to others.

If you do not have that level of commitment to your business and the offering you are bringing to the market now, it often simply takes a shift in mindset.

The missing ingredient is often passion.

Without passion, your marketing message is just more noise in the marketplace.

In a sales situation, you’ll probably spend your time trying to push features that no one cares about. As a result, you will hate sales.

All you are really missing is passionate value creation. You miss the benefit buyers receive because you’re not looking out for the best interests of your prospects. You are worried about making a sale instead.

When passion enters the picture, however, you’ll see your offering in an entirely new light.

When your mission is to create value that affects the lives of other people, you’ll want to study, engage and understand them so you can add even more value to their life.

It feels great so you want more.

When you want more of that great feeling you’ll realize that sales and marketing becomes the way you achieve it in business. As a result sales and marketing stops being the chore it may be today.

When it comes to sales, the passionate value creator has no equal.

When you believe in the value you create for others with all of your heart, sales becomes a non-issue. You are no longer there to qualify, present and close. Sales stops being uncomfortable.

You visit a potential client to understand their situation and ask questions that clarifies their desired outcome. Then you simply diagnose and prescribe a course of treatment that gives them what they want.

You don’t waste time trying to sell anything. You simply understand and recommend in the best interest of your prospect. You are authentically using your knowledge and greatest talents to help another person get what she or he wants.

And that feels great.

Sales and marketing superstars are changing the course of business and life with the values they create.

The simple reason is they have the passion, talent and vision to see a bigger picture that you may not see today.

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Your Greatest Realization for 2010 and Beyond

Monday, January 4th, 2010

Like it or not 2010 has started and is underway.

In this new decade, if you hope to achieve all that you desire you have to realize a very important fact.

That fact is if your business is not built on your greatest talent, deepest knowledge and genuine passion it is going to fall flat as we move into the “future”.

It can be a hard fact to face but also ran’s and commodities will be ignored more than they ever have before.

Buyers want authentic.

They need your knowledge to grow.

And they are attracted to passion like a strong industrial strength magnet.

Miss one of these elements and you are missing the key to business growth in 2010.

If you’re not sure what your strengths, talents and knowledge are you can easily learn by asking your clients.

Ask the simple question “What do you feel is the greatest value you have gained from my service (or product)?”

Their answers will be very revealing. Just analyze them. Find the common threads in their replies and learn to see your business through your clients eyes.

For example, in my new Coach Bill Gluth Web site I posted testimonials on the side of each page to share client comments.

In gaining those comments I learned:

That clients find value in the fact that I help put them in action to get business building things done.

I help clients understand the value that their clients see in them.

I am blessed to know that my clients see that I truly care about them and their outcomes.

And I take them down a path of peace, fulfillment and happiness in business through the work we do together.

All great things. All things that came from the words my clients shared with me when I asked them what value they’ve received from my services.

Try it.

Just send a personalized email to all of your clients. Do NOT send it as a bulk mail with “Undisclosed Recipients” in the To: line.

Make the subject line: Can I Ask For Your Help?

Tell them the truth. “In 2010 I am revamping my business based on my client feedback. Will you please reply to this email and let me know what do you feel is the greatest value you have gained from my service (or product)?”

Easy.

All you have to do is take action. That can be the hard part.

If you need help, I personally know the “Conscious Life and Business Coach”. He can certainly help you.

More to come in the New Year. New directions, new services and new inspiration for a brand new decade.

Posted in Mindset | No Comments »